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Embracing digital change in healthcare: the benefits of electronic product information

The European Medicines Agency is working to facilitate the use of electronic product information (ePI) for human medicines in the EU. EPI pertains to “authorised statutory product information for medicines (including the summary of products characteristics, package leaflet, and labelling)” modified for electronic dissemination. The development of ePI within the EU is backed by the Eu4Health programme 2021-2027 – a vision for a healthier Europe. The EU established the programme in response to the COVID-19 pandemic to enhance “crisis preparedness” in the EU. In 2023, a draft of the reformed EU pharmaceutical legislation called for mandatory ePI on all medicines.

The benefits of enhanced ePI include:

  • Enhanced access to essential and up-to-date information about medicines for patients and healthcare professionals. 
  • Accelerated market readiness of medicines as the requirement to produce a printed leaflet is eliminated. 
  • Improved health literacy by providing videos, audio descriptions, larger text, and other accessibility tools, enhancing patient’s understanding of their treatment. 
  • Improved sustainability within the medicine supply chain by eliminating the need for paper and printing. 
  • Digital interoperability to to allow health information to flow smoothly between manufacturers, healthcare professionals, and patients.
  • Australia: Information on all medicinal products is available via ePI. Paper product information is optional.
  • China: In 2024, China adopted an ePI pilot programme that utilises QR codes. 
  • Japan: In 2021, a government mandate necessitated the need for all patient information leaflets to be uploaded to the Pharmaceuticals and Medical Devices Agency. 
  • Singapore: In 2021, the Health Sciences Authority approved sharing ePIs through URL or QR codes. 
  • USA: In 2014, the US Food and Drug Administration proposed amending the requirement that prescribing information be provided primarily on paper. The idea has faced political and legislative resistance. 

Progress 

On 16 December, findings from the European Commission and the European Medicines Agency were published regarding a pilot exploring the creation and testing of ePIs in regulatory procedures. The report concluded that the EU is generally ready to begin the phased adoption of ePI. However, the EU requires a “more developed” and “joined up”regulatory system, with extra features and integration within existing IT systems, to handle digitalised medicines informationFurthermore, the report suggested enhancing guidance for ePI users and streamlining business processes to ensure seamless integration of ePI. 

Despite the need for further development and improvement, the report specified that “there were no blocking aspects identified that would prevent inclusion of electronic product information (EPI) in regulatory procedures as an add-on to current processes”. The report emphasised that, in 2025, the EU should work towards a phased approach to EPI implementation, beginning with voluntary adoption for centrally authorized products. Following this, the EU should “progressively expand to nationally authorized products based on countries’ readiness and available resources”.

Lastly, the report recommended that the regulatory network, pharmaceutical industry, medicine information providers, and healthcare professionals integrate EPI into their planning and preparation processes. Ultimately, it is the product information from pharmaceutical firms that will need to be adapted upon the introduction of enhanced ePI. Therefore, pharma firms must engage constructively with regulators and solution providers to prepare for the evolution of the technology. 

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Graduate Trainee (Ireland)
Preferred Start Date: January/February 2026
Dublin

Vulcan Consulting is looking to hire an upcoming or recent graduate with a passion for public affairs, policy and politics as part of our Graduate Trainee Programme. The ambitious trainee will participate in a 6–month full time programme – and will be based in our Dublin office for at least 3 days each week. 

Vulcan’s 6–month structured programme will provide the successful candidate with a hands-on experience in government relations, stakeholder engagement and policy analysis. They will become a key member of our client servicing team in Dublin and will primarily assist in supporting our wide range of multinational and domestic clients in the life sciences, technology and retail sectors. 

Vulcan hopes to instill insider knowledge of Ireland’s political landscape – as well as skills to collaborate with key decision makers in both the public and private sectors.

This position is remunerated – and there is potential, upon exemplary performance, for further progression. We are particularly interested in hearing from candidates who are strongly interested in developing a career in public affairs.
 
Skills & Experience:
  • A University degree (Master’s level ideally but not essential) in relevant subjects (e.g. EU Affairs, International Relations, Communications, Public Affairs etc.);
  • A demonstrable understanding of public policy in Ireland and the legislative process;
  • A strong interest in Irish public affairs; and
  • Excellent writing and research skills.

Personal qualities:

  • Be an enthusiastic team player and a quick learner;
  • Be able to take initiative and demonstrate proactiveness;
  • Demonstrate an attention to detail;
  • Have native-level English; and
  • Have excellent organisational and interpersonal skills.

Please send your CV along with a researched written exercise on a campaign of your choosing (no more than 1000 words) to ianfahey@vulcanconsulting.eu  

Please outline why you chose this campaign; why the campaign worked well; what stakeholder were involved in the campaign; what you would have done differently; and what was the result of the campaign in question.

The deadline for applications is 17:00 (Irish time) on Friday, 28 November 2025.

Interviews of short-listed candidates will take place on the week commencing 1 December 2025.